Industry News - AM

Forget Bitcoin: Barbecue is the new currency


By Michael Fielding on 7/31/2014

A Canadian restaurant chain says it’s successfully paid for the world’s first ad campaign in meat. Montana's Cookhouse & Bar, which operates nearly 90 restaurants across Canada, recently filmed an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket and shrimp.

Montana's surprised businesses across Toronto by walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, the team received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men's skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.

But the bartering didn't end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.  

“This ad campaign proves with real people, just how irresistible our BBQ is. Hardly anyone turns down a platter of BBQ,” Chelsea Kellock, brand manager at Montana's, said in a news release.

The campaign promotes the chain’s Best of BBQ Sampler Event, which allows each guest to choose two meats and a side. When customers bring more people, they have the option to share more BBQ.

The ads will be airing in movie theaters across Canada, on television and online. Longer versions of each encounter will be released on Montana's Facebook page and on Twitter.

To watch the first video, click here.


 
Loading Comments