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May 2007
THE BUZZ METER (pg 5)
EDITORIAL The melamine fiasco (pg 8)
THE ISSUES Fuel's gold (pg 12)
THE NUMBERS Countdown (pg 22)
D.C. FILE Up a creek (pg 27)
THOUGHT LEADER The diplomat (pg 28)
2007 RED MEAT ELITE (pg 38)
CATEGORY PROFILE Soft sell (pg 62)
COMPANY PROFILE Ice creamed (pg 66)
THE MESSAGE Virtual is reality (pg 77)
IN THE AISLES Shelved? (pg 80)
TO MARKET East meets West (pg 85)
TO MARKET: MEATINGTASTE East meets best (pg 86)
TECH CONNECTION Empowered by Tyson (pg 88)
THE VIEW The right inspection (pg 112)
