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A Marketer's Lens By Danette  Amstein
Danette Amstein is a managing principal for Midan Marketing - a full-service agency that solely focuses on supporting the meat industry.

 

January 27, 2021 | How does 'kitchen fatigue' steer consumers' meat choices?

December 02, 2020 | 5 things you should demand from your sales partner

October 07, 2020 | Meat consumer shifts create prime opportunities

August 12, 2020 | The vultures are circling: Address negative perceptions of the meat industry now

June 17, 2020 | How COVID-19 has upped the stakes for meat branding

April 22, 2020 | COVID-19 roadmap: How to communicate to stakeholders now

February 26, 2020 | Want year-end success? Re-evaluate your plan now

January 01, 2020 | Plant-based meat: Resolve to keep it real in 2020

December 04, 2019 | Beam me up, Siri: What voice-assisted search means for the meat business

October 09, 2019 | There are two sides to every story; help tell ours

September 11, 2019 | Helping meat make the grade in college

August 14, 2019 | Missed opportunity: When the meat snob chooses convenience

July 17, 2019 | Don’t let the squeaky wheel drive the antibiotics narrative

June 19, 2019 | If your meat product doesn't have a story you might as well dig a hole

April 24, 2019 | One game-changing thing consumers are doing processors must address

February 27, 2019 | Social media reviews can help meat processors win B2B customers

December 25, 2018 | Lessons for the meat industry from Santa Claus and The Grinch

October 30, 2018 | Buck up, Buttercup: Ignore industry disruption at your own peril

May 15, 2018 | How meat processors can win with digital marketing

April 17, 2018 | Facebook, impulse buying and what meat processors can learn

March 20, 2018 | There is money to be made by digitally marketing meat (Part 1)