blogger

Meat Your Markets By Mack Graves
Mack Graves has worked in animal-food proteins for the past 39 years, specializing in corporate strategy, management focus and marketing effectiveness across the protein chain.

 

April 29, 2021 | A proposal for beef to beat PBMs

April 15, 2021 | Beef is just dead meat!!!

April 01, 2021 | 'B-b-b-baby, you ain't seen nothin' yet' —Bachman Turner Overdrive

March 18, 2021 | Meat Outs and Ins

March 04, 2021 | Hey Bill Gates, the meat industry has a bone to pick with you

February 18, 2021 | 2020 reflections, 2021 predictions

February 04, 2021 | GM says all EV by 2035 — a herald for meat and poultry?

January 21, 2021 | 'The King is dead, long live the king'

January 07, 2021 | It’s finally over: So, what do we do now?

December 24, 2020 | “I ain’t drinking it for the taste.” — Kevin Costner in Yellowstone

December 10, 2020 | “Grease is the Word” — Barry Gibb

November 26, 2020 | Illegitimi non carborundum

November 12, 2020 | Veteran’s Day 2020: I offer my salute to all my fellow Veterans

October 29, 2020 | Election results in five days — yeah, right

October 15, 2020 | Alt-Meat: Is it all right?

October 01, 2020 | Life’s lessons learned the best way

September 17, 2020 | The West is burning; what are the solutions?

September 03, 2020 | Pull up the drawbridge, the barbarians are at the gate!

August 20, 2020 | Derecho and more, what does it all mean for family ranchers and farmers?

August 06, 2020 | NCBA’S Long Range Plan, but what about the consumer?

July 23, 2020 | How about that Burger King?

July 09, 2020 | Is your brand misunderstood?

June 25, 2020 | Cowboy justice

June 11, 2020 | Can systemic racism beget systemic leadership? Say what?

May 28, 2020 | Tastes great, but so what?

May 14, 2020 | Get ready, there’s a new normal coming

April 30, 2020 | Beef industry integration — A time whose idea has come

April 16, 2020 | Reality in our time of COVID-19

April 02, 2020 | Meat marketing during and after COVID-19

March 19, 2020 | Leadership during and after coronavirus

March 05, 2020 | Everything old is new again

February 20, 2020 | Name-calling — the newest meat marketing tactic?

February 06, 2020 | “Come together…” — The Beatles

January 23, 2020 | The demise of animal ag ... unless

January 09, 2020 | Meat industry, let’s “Ac-cent-tchu-ate the positive . . .”

December 26, 2019 | Animals as advertising spokespersons? Say it ain’t so!

December 12, 2019 | Small farms – Does our country need ‘em?

November 26, 2019 | Dean Foods bankruptcy – A bellwether for beef?

November 14, 2019 | Cosmic Crisp – a lesson for the meat industry?

October 31, 2019 | The right blend; one that meat processors should embrace

October 17, 2019 | Is global warming real? (Part III)

October 03, 2019 | Is global warming real? (Part II)

September 19, 2019 | Is global warming real? (Part 1)

August 22, 2019 | Global warming and climate change – a three part series

August 08, 2019 | Why the meat industry needs a 50-year plan

July 25, 2019 | Why or why not?

July 11, 2019 | “You’re going to ruin the beef industry!”

June 27, 2019 | Judgment

June 13, 2019 | “Badda book, badda boom” versus “We have the meats!”

May 30, 2019 | Marketing is no place for name-calling

May 16, 2019 | National service could be a boon for our country and the meat industry can help.

May 02, 2019 | R-CALF sues the big four; now what?

April 18, 2019 | "Hey, does that thing have a Hemi?"

April 04, 2019 | “Impossible” proteins: Should we adopt & adapt?

March 21, 2019 | Fight or flight – which is right for the meat industry?

March 07, 2019 | Segmenting meat eaters and picking the right target

February 21, 2019 | Beef’s disappearance

February 07, 2019 | Faux meat vs. real meat—not a zero sum game

January 24, 2019 | EAT Lancet – but there’s little to eat

January 10, 2019 | Antibiotic honesty

December 27, 2018 | Prime Rib guilt

December 13, 2018 | I like butter

November 29, 2018 | Juul – a meat marketing model?

November 15, 2018 | Forest fires and what the beef industry can do

November 01, 2018 | “Woman, I can hardly express, my mixed emotions at my thoughtlessness” - John Lennon

October 18, 2018 | How to argue with a knife-wielding vegetarian convert

October 04, 2018 | Figures don’t lie, but liars . . . well, you know the rest

September 20, 2018 | Consumer Translation

September 06, 2018 | A crucible forges leadership

August 23, 2018 | Lead, follow or get out of the way

August 09, 2018 | Sustainable or regenerative?

July 26, 2018 | We work, but can’t eat meat

July 12, 2018 | The New Sheriff’s Tariffs

June 28, 2018 | Does our industry have an obligation to help immigrants?

June 14, 2018 | Processed versus Prepared

May 31, 2018 | Antibiotics—Here we go again!

May 17, 2018 | Follow the money – Who should contribute the most to beef promotion?

May 03, 2018 | Crispr Critters: What meat can learn from Monsanto

April 19, 2018 | A sausage fest foretells the future

April 05, 2018 | Coffee causes cancer — at least it does in California

March 22, 2018 | Can meat be considered medicine?

March 08, 2018 | What was so cool about COOL?

February 22, 2018 | Red meat industry, what are you thinking?

February 08, 2018 | $5 million for a Super Bowl ad – It better be good!

January 25, 2018 | “We Have the Meats!”™

January 11, 2018 | Is it the death knell of protein trade organizations?

December 14, 2017 | Marketing through your rearview mirror

November 30, 2017 | What farmed protein will be the world’s leader in 2025?

November 16, 2017 | McCartney’s Meatless Monday movie

November 02, 2017 | “Mmm Mmm good” — or is it?

October 19, 2017 | “Beef, it’s what’s for dinner” is back, but is that a good thing?

October 05, 2017 | I stand so others can kneel

September 21, 2017 | What the meat industry can learn from meal kits as a metaphor

September 07, 2017 | Natural Meat: An oxymoron?

August 24, 2017 | Marketing healthy: a shift in strategy

August 10, 2017 | Self-evident truths—When is meat not meat?

July 27, 2017 | The Hanoi “Hilton,”—An inspiration?

July 13, 2017 | How do we market meat to Middle America?

June 30, 2017 | Amazon/WFM – A race to the bottom; and a note on Dave Theno

June 15, 2017 | Severing past threads

June 01, 2017 | Warning: These labels may be hazardous to your company!

May 18, 2017 | Kick 'em when they're up, kick 'em when they're down

May 04, 2017 | What if they outlawed marketing?

April 20, 2017 | Meat marketing morals

April 06, 2017 | Making a case for meat—nutritionally speaking

March 23, 2017 | Big or small, trust is all

March 09, 2017 | Beef demand—where do we go from here?

February 23, 2017 | Is it all just marketing hype?

February 09, 2017 | Denied entry

January 26, 2017 | Meat’s future—where do we go from here?

January 12, 2017 | Plant-based "meat" got you down? Don't get mad; get marketing

December 29, 2016 | From hate to hope to heal

December 15, 2016 | Relationship building rules of the road

December 01, 2016 | Where have all the leaders gone?

November 17, 2016 | The king is dead; long live the king

November 03, 2016 | Tiny’s — A marketing lesson in reach and frequency

October 20, 2016 | Finding peace amidst the politics and inspiration from all of you

October 06, 2016 | Beef sandwiches for lunch at HSUS HQ

September 15, 2016 | A new grade for beef

September 01, 2016 | A lesson in failure

August 18, 2016 | Marketing gimmick or choice-provoking information?

August 04, 2016 | A child arrive

July 21, 2016 | Whose life matters most?

July 07, 2016 | Fears & hopes – meat marketing’s dream team

June 23, 2016 | Happy Birthday to me

June 09, 2016 | A niche in time

May 26, 2016 | Tobacco and meat – smoking guns?

May 12, 2016 | Local is good and mass produced is bad—or is it?

April 28, 2016 | Leadership and responsibility— handmaidens for success

April 14, 2016 | Irradiation, HPP or is it cold pasteurization?

March 31, 2016 | Getting married — again

March 17, 2016 | Demand, where’s the beef?

March 03, 2016 | Who do you trust?

February 18, 2016 | In defense of capitalism

February 04, 2016 | Consumer confusion?

January 21, 2016 | Public lands, private lives and the anti-meat movement

January 07, 2016 | Hopes, dreams and resolutions for 2016

December 24, 2015 | “So this is Christmas and what have you done?” –John Lennon

December 10, 2015 | Hubris – When we get too big for our britches

November 26, 2015 | “It’s a GIRL my lord, in a flatbed Ford…. ” – The Eagles

November 11, 2015 | A veteran’s salute – one to another

November 05, 2015 | A lesson for meat processors from Volkswagen

October 22, 2015 | Do you swear to tell the truth, the whole truth and nothing but the truth?

October 08, 2015 | Fat or Phat? Your fat, I’m fat, Wo Fat (of Hawaii Five-0 Fame)

September 24, 2015 | Chip Kelly changed football; who can change beef?

September 10, 2015 | Whose responsibility is it—mine or 165??

August 27, 2015 | The Peter Principle in Action (it’s not what you think)!

August 13, 2015 | Is sustainability marketable or is marketability sustainable?

July 30, 2015 | Red and processed meat cause cancer - Who’s kidding whom?

July 17, 2015 | Who is winning on antibiotics and branding: beef, pork or chicken?

July 02, 2015 | Don’t let the perfect become the enemy of the good

June 18, 2015 | When bad becomes normal

May 28, 2015 | Life’s purpose, death’s dignity

May 07, 2015 | “Quit yer bellyachin!”

April 23, 2015 | Should we feel guilty when we eat red meat?

April 09, 2015 | Stimulating beef demand—a summary and a call for action

March 26, 2015 | Fight ‘em fair

March 12, 2015 | Where were you, Mr. Spic & Span, when antibiotics hit the fan?

February 26, 2015 | A high tide floats all boats

February 06, 2015 | The King is dead; long live the King

January 22, 2015 | Stop squabbling

January 08, 2015 | The check(off) is in the mail

December 23, 2014 | Are your beliefs for sale?

December 11, 2014 | Einstein was right about insanity

December 04, 2014 | We named him Riley

November 20, 2014 | Transparent or translucent?