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January 2009

THE BUZZ METER (pg 3)

EDITORIAL: Grass(roots)-fed (pg 6)

THE ISSUES: About Face (pg 10)

TO MARKET: Smart Ones Morning Express (pg 19)

THE NUMBERS Thrill ride (pg 22)

THOUGHT LEADER Full speed ahead (pg 38)

CATEGORY PROFILE Bacon (pg 44)

COMPANY PROFILE Cargill Inc. (pg 50)

THE MESSAGE Being there (pg 61)

IN THE AISLES Think small (pg 65)

TECH CONNECTION Lens is more (pg 71)

THE VIEW American Meat Institute (pg 90)

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