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November 2008
THE BUZZ METER (pg 3)
EDITORIAL Swift shakeout (pg 6)
THE ISSUES Dead aim (pg 10)
THE NUMBERS Sticker shock (pg 18)
THOUGHT LEADER Smart mouth (pg 30)
CATEGORY PROFILE Prep school (pg 38)
COMPANY PROFILE Just right (pg 44)
THE MESSAGE Fear factor (pg 53)
IN THE AISLES Private matters (pg 56)
TO MARKET Spicy snack (pg 61)
TO MARKET: MEATINGTASTE Bland reception (pg 62)
TECH CONNECTION Priced right (pg 64)
THE VIEW Food (and fuel) for thought (pg 80)
