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October 2008
THE BUZZ METER (pg 3)
EDITORIAL Thumbs down (pg 6)
THE ISSUES Popular culture (pg 10)
THE NUMBERS Amen (pg 16)
THOUGHT LEADER Protein player (pg 28)
CATEGORY PROFILE In the pink (pg 36)
COMPANY PROFILE At a premium (pg 42)
THE MESSAGE Grain game (pg 63)
ON THE PLATE Dinner for who? (pg 67)
TO MARKET Contemporary comfort (pg 75)
TO MARKET: MEATINGTASTE Less than comforting (pg 76)
TECH CONNECTION Test the waters (pg 79)
THE VIEW Label consciousness (pg 104)
