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December 2007
THE BUZZ METER (pg 3)
EDITORIAL Hold it (pg 6)
THE ISSUES Full speed ahead (pg 10)
THE NUMBERS Total recall (pg 16)
D.C. FILE Recalls revisited (pg 23)
THOUGHT LEADER Front-runner (pg 24)
CATEGORY PROFILE Pork perseveres (pg 32)
COMPANY PROFILE Channel surfing (pg 36)
THE MESSAGE Premium push (pg 47)
IN THE AISLES Case studied (pg 50)
TO MARKET Quick mex (pg 55)
TO MARKET: MEATINGTASTE Mixed mex (pg 56)
TECH CONNECTION Think fast (pg 59)
THE VIEW False alarm (pg 84)
