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August 2007
THE BUZZ METER (pg 3)
EDITORIAL Not COOL (pg 8)
THE ISSUES Natural or not? (pg 12)
THE NUMBERS Business as unusual (pg 18)
D.C. FILE China syndrome (pg 23)
THOUGHT LEADER The insider (pg 24)
CATEGORY PROFILE A lot at steak (pg 32)
COMPANY PROFILE Betting the farm (pg 36)
THE MESSAGE Why 2L? (pg 45)
IN THE AISLES Sub standard? (pg 49)
TO MARKET High-end hamburger (pg 53)
TO MARKET: MEATINGTASTE High marks (pg 54)
TECH CONNECTION Whoosh! (pg 56)
THE VIEW Uncalculated risk (pg 80)
