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April 2007
THE BUZZ METER (pg 3)
EDITORIAL Trade off (pg 10)
THE ISSUES The PepsiCo generation (pg 16)
THE NUMBERS Retail complex (pg 28)
D.C. FILE Risk-based business (pg 35)
THOUGHT LEADER The burger is king (pg 36)
CATEGORY PROFILE Doggin' it? (pg 46)
COMPANY PROFILE The spin (pg 52)
THE MESSAGE Rocket launch (pg 63)
ON THE PLATE Range bedfellows (pg 66)
TO MARKET Ham-a-go-go (pg 71)
TO MARKET: MEATINGTASTE Going, going...gone! (pg 72)
TECH CONNECTION (pg 74)
THE VIEW Credit unions (pg 94)
