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November 2005
EDITORIAL Cow-tow? (pg 8)
MARKETSHARE En Espagnol, Por Favor (pg 20)
BUSINESS BEAT (pg 22)
The Great Consumer Taste Test (pg 26)
Hold or Fold? (pg 38)
The Canadian Cattleman (pg 46)
Souper Duper (pg 52)
PACKAGING Seals Of Approval (pg 55)
MASSAGER Taking A Tumble? (pg 60)
TROUBLESHOOTING Brand Equity (pg 62)
FOOD SAFETY Why Verify? (pg 66)
THE WAY IT WAS Watercress and Weiners (pg 80)
