Industry News - PM

Tyson launches product education program for retailers

By Rita Jane Gabbett on 5/14/2018

Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, has launched its Chairman’s Reserve Prime Pork Certified Butcher Program, free to retail partners. The purpose of the program is to educate its partners’ meat departments with knowledge of the brand and its product offerings.

The complimentary program is available to customers who carry Chairman’s Reserve Prime Pork. Participation in the training includes reviewing two PowerPoint presentations, watching an educational video featuring Chef Mario Valdovinos and Certified Butcher Jamie Torrez, and successfully completing two short quizzes.

Upon course completion, participants will receive exclusive demonstrations, merchandising strategies and continued education. Successful completion of the training will also entitle participants to merchandise including a Yeti Tumbler, official Certified Butcher hat, certificate and in-store signage.

“We know that Chairman’s Reserve Prime Pork customers expect their butchers to be knowledgeable about the product in their meat cases,” said Senior Brand Manager Ozlem Worpel. “We have worked hard to develop this program to ensure our partners receive superior education about the Chairman’s Reserve Prime Pork products, brand history and their attributes.”

More information about the program can be found here.

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