Industry News - AM

Tyson unit launches Angus beef promotion

By Chris Scott on 5/30/2017

Tyson Foods Inc. announced that its Tyson Fresh Meats division is now offering marketing support to retailers covering its Star Ranch Angus beef brand in a two-phase effort this summer and fall.

The Mealtime Matters promotion will include a mobile-friendly website offering what are being described as “easy-to-share” recipes featuring Star Ranch Angus beef products. It also will offer coupons, apparel, in-store signage, social media-based contests and customer giveaways designed to help retailers promote the Tyson product line, the company said in a news release.

The first phase of the promotional effort will continue through July, with the second phase scheduled to begin in September and conclude in November, the company said.

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