blogger

Meat Your Markets By Mack Graves
Mack Graves has worked in animal-food proteins for the past 39 years, specializing in corporate strategy, management focus and marketing effectiveness across the protein chain.

 

May 17, 2018 | Follow the money – Who should contribute the most to beef promotion?

May 03, 2018 | Crispr Critters: What meat can learn from Monsanto

April 19, 2018 | A sausage fest foretells the future

April 05, 2018 | Coffee causes cancer — at least it does in California

March 22, 2018 | Can meat be considered medicine?

March 08, 2018 | What was so cool about COOL?

February 22, 2018 | Red meat industry, what are you thinking?

February 08, 2018 | $5 million for a Super Bowl ad – It better be good!

January 25, 2018 | “We Have the Meats!”™

January 11, 2018 | Is it the death knell of protein trade organizations?

December 14, 2017 | Marketing through your rearview mirror

November 30, 2017 | What farmed protein will be the world’s leader in 2025?

November 16, 2017 | McCartney’s Meatless Monday movie

November 02, 2017 | “Mmm Mmm good” — or is it?

October 19, 2017 | “Beef, it’s what’s for dinner” is back, but is that a good thing?

October 05, 2017 | I stand so others can kneel

September 21, 2017 | What the meat industry can learn from meal kits as a metaphor

September 07, 2017 | Natural Meat: An oxymoron?

August 24, 2017 | Marketing healthy: a shift in strategy

August 10, 2017 | Self-evident truths—When is meat not meat?

July 27, 2017 | The Hanoi “Hilton,”—An inspiration?

July 13, 2017 | How do we market meat to Middle America?

June 30, 2017 | Amazon/WFM – A race to the bottom; and a note on Dave Theno

June 15, 2017 | Severing past threads

June 01, 2017 | Warning: These labels may be hazardous to your company!

May 18, 2017 | Kick 'em when they're up, kick 'em when they're down

May 04, 2017 | What if they outlawed marketing?

April 20, 2017 | Meat marketing morals

April 06, 2017 | Making a case for meat—nutritionally speaking

March 23, 2017 | Big or small, trust is all

March 09, 2017 | Beef demand—where do we go from here?

February 23, 2017 | Is it all just marketing hype?

February 09, 2017 | Denied entry

January 26, 2017 | Meat’s future—where do we go from here?

January 12, 2017 | Plant-based "meat" got you down? Don't get mad; get marketing

December 29, 2016 | From hate to hope to heal

December 15, 2016 | Relationship building rules of the road

December 01, 2016 | Where have all the leaders gone?

November 17, 2016 | The king is dead; long live the king

November 03, 2016 | Tiny’s — A marketing lesson in reach and frequency

October 20, 2016 | Finding peace amidst the politics and inspiration from all of you

October 06, 2016 | Beef sandwiches for lunch at HSUS HQ

September 15, 2016 | A new grade for beef

September 01, 2016 | A lesson in failure

August 18, 2016 | Marketing gimmick or choice-provoking information?

August 04, 2016 | A child arrive

July 21, 2016 | Whose life matters most?

July 07, 2016 | Fears & hopes – meat marketing’s dream team

June 23, 2016 | Happy Birthday to me

June 09, 2016 | A niche in time

May 26, 2016 | Tobacco and meat – smoking guns?

May 12, 2016 | Local is good and mass produced is bad—or is it?

April 28, 2016 | Leadership and responsibility— handmaidens for success

April 14, 2016 | Irradiation, HPP or is it cold pasteurization?

March 31, 2016 | Getting married — again

March 17, 2016 | Demand, where’s the beef?

March 03, 2016 | Who do you trust?

February 18, 2016 | In defense of capitalism

February 04, 2016 | Consumer confusion?

January 21, 2016 | Public lands, private lives and the anti-meat movement

January 07, 2016 | Hopes, dreams and resolutions for 2016

December 24, 2015 | “So this is Christmas and what have you done?” –John Lennon

December 10, 2015 | Hubris – When we get too big for our britches

November 26, 2015 | “It’s a GIRL my lord, in a flatbed Ford…. ” – The Eagles

November 11, 2015 | A veteran’s salute – one to another

November 05, 2015 | A lesson for meat processors from Volkswagen

October 22, 2015 | Do you swear to tell the truth, the whole truth and nothing but the truth?

October 08, 2015 | Fat or Phat? Your fat, I’m fat, Wo Fat (of Hawaii Five-0 Fame)

September 24, 2015 | Chip Kelly changed football; who can change beef?

September 10, 2015 | Whose responsibility is it—mine or 165??

August 27, 2015 | The Peter Principle in Action (it’s not what you think)!

August 13, 2015 | Is sustainability marketable or is marketability sustainable?

July 30, 2015 | Red and processed meat cause cancer - Who’s kidding whom?

July 17, 2015 | Who is winning on antibiotics and branding: beef, pork or chicken?

July 02, 2015 | Don’t let the perfect become the enemy of the good

June 18, 2015 | When bad becomes normal

May 28, 2015 | Life’s purpose, death’s dignity

May 07, 2015 | “Quit yer bellyachin!”

April 23, 2015 | Should we feel guilty when we eat red meat?

April 09, 2015 | Stimulating beef demand—a summary and a call for action

March 26, 2015 | Fight ‘em fair

March 12, 2015 | Where were you, Mr. Spic & Span, when antibiotics hit the fan?

February 26, 2015 | A high tide floats all boats

February 06, 2015 | The King is dead; long live the King

January 22, 2015 | Stop squabbling

January 08, 2015 | The check(off) is in the mail

December 23, 2014 | Are your beliefs for sale?

December 11, 2014 | Einstein was right about insanity

December 04, 2014 | We named him Riley

November 20, 2014 | Transparent or translucent?